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Written by Tuck-Cheong Tang and Dietrich K. Fausten |
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The Determinants of Being a Cigarette Smoker: An Exploratory Study in Penang, Malaysia
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Corporate Rebranding and the Effects on Consumers’ Attitude Structure
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Achieving Flexibility in Service Operations using the Rigid Flexibility Framework: An Exploratory Study
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Serving the Local Community Customers: Evidence from Multi-Cultural Malaysia
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Developing a Framework of Success for the Foodservice Industry in Malaysia
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Relationship between Brand Knowledge and Brand Rewards, and Employees’ Brand Citizenship Behavior: The Mediating Roles of Brand Commitment
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Written by Hasnizam Shaari, Salniza Md. Salleh and Zolkafli Hussin |
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Determinants of Cost Efficiency in Malaysian Banking
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Written by Rossazana Ab-Rahim, Nor Ghani Md-Nor, Shamsubarida Ramlee and Nur Zaimah Ubaidillah |
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The Evaluation of Five-Star Hotel: A Case in Iran
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The Relationship between Motivations and Actions in Corporate Social Responsibility: An Exploratory Study
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Written by Giovanna Campopiano, Alfredo De Massis and Lucio Cassia |
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