International Journal of Business and Society
Vol. 13 No.3, 2012, 335 - 354
Relationship between Brand Knowledge and Brand Rewards, and Employees’ Brand Citizenship Behavior: The Mediating Roles of Brand Commitment
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- Written by: Hasnizam Shaari, Salniza Md. Salleh and Zolkafli Hussin
- Category: Vol.13 No.3, 2012
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