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  • Relationship between Brand Knowledge and Brand Rewards, and Employees’ Brand Citizenship Behavior: The Mediating Roles of Brand Commitment

Relationship between Brand Knowledge and Brand Rewards, and Employees’ Brand Citizenship Behavior: The Mediating Roles of Brand Commitment

Written by Hasnizam Shaari, Salniza Md. Salleh and Zolkafli Hussin on . Posted in Vol.13 No.3, 2012

International Journal of Business and Society
Vol. 13 No.3, 2012, 335 - 354

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