Service Quality Attributes in Ecotourism: The Incorporation of Experiential Aspects Written by Hoang Doan Phuong Thao, Vo Thi Ngoc Thuy and Pham Minh Dat on 08 November 2019. Posted in Vol.20 No.3, 2019 International Journal of Business and SocietyVol. 20 No.3, 2019, 1198-1217 Full Paper