International Journal of Business and Society
Vol. 20 No.3, 2019, 984-1002
An Application of the Service Brand Verdict Model in the Evaluation of Japanese Household and Lifestyle Product Retail Brands
- Details
- Written by: Jasmine A. L. Yeap, T. Ramayah and Emily H. T. Yapp
- Category: Vol.20 No.3, 2019
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