International Journal of Business and Society
Vol. 19 No.2, 2018, 523-535
Fast-Fashion Social Campaign Advertisement in YouTube: Does Brand Storrytelling Impacted Behavior Intention to Use? (Study Case in Surabaya, Indonesia)
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- Written by: Ritzky Karina Brahmana and Raphael Vivaldo
- Category: Vol.19 No.2, 2018
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