International Journal of Business and Society
Vol. 19 No.1, 2018, 139-160
Assessing Reflective Models in Marketing Research: A Comparison Between PLS and PLSc Estimates
- Details
- Written by: Jun-Hwa Cheah, Mumtaz Ali Memon, Francis Chuah, Hiram Ting and T. Ramayah
- Category: Vol.19 No.1, 2018
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