Assessing Reflective Models in Marketing Research: A Comparison Between PLS and PLSc Estimates Written by Jun-Hwa Cheah, Mumtaz Ali Memon, Francis Chuah, Hiram Ting and T. Ramayah on 22 March 2018. Posted in Vol.19 No.1, 2018 International Journal of Business and SocietyVol. 19 No.1, 2018, 139-160 Full Paper