Details

Written by: Shahid Kalim Khan, Guoxin Li, Ali Raza, Jaleel Ahmed, Imran Khan and Naqash Ali

Category: Vol.18 No.2, 2017

Published: 18 October 2017

Created: 18 October 2017

Hits: 1998

• Autonomy
• Chinese Young Consumers
• Consumer Behaviour
• Cross-Screen Engagement
• Multi-Screening
• Technology Adoption