Values and Corporate Social Initiative: An Approach Through Schwartz Theory Written by González-Rodríguez Mª Rosario, Díaz-Fernández Mª Carmen and Simonetti Biagio on 04 July 2016. Posted in Vol.15 No.1, 2014 International Journal of Business and Society Vol. 15 No. 1, 2014, 19 - 48 Full Paper