International Journal of Business and Society
Vol. 11 No. 2, 2010, 51 - 70
Testing Real World Advertisements Language Cues Impact on Dominant and Non-Dominant Ethnic Groups: Comparing Malays and Indians in Malaysia
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- Written by: Ernest Cyril de Run, Elanjothi Manickam and Teck-Weng Jee
- Category: Vol.11 No.2, 2010
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