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  • Elucidating the effects of environmental consciousness on green purchase behavior through the value-attitude-behavior model: Moderating role of price sensitivity

Elucidating the effects of environmental consciousness on green purchase behavior through the value-attitude-behavior model: Moderating role of price sensitivity

Written by Dinh Van Hoang, Le Thanh Tung, Nguyen Dinh Hoa on . Posted in Vol.26 No.3, 2025

International Journal of Business and Society
Vol. 26 No.3, 2025, 941-955

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