THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR

Written by Iram Sadia Wani, Norazirah Ayob, Farooq Ahmad Najar, Ashaq Hussain Najar on 26 January 2026. Posted in Vol.26 No.3, 2025