International Journal of Business and Society
Vol. 26 No.3, 2025, 1177-1198
THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR
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- Written by: Iram Sadia Wani, Norazirah Ayob, Farooq Ahmad Najar, Ashaq Hussain Najar
- Category: Vol.26 No.3, 2025
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