IMPULSIVENESS AND MARKETING STRATEGIES IN THE DIGITAL ERA: A SYSTEMATIC REVIEW Written by Ajeng Septiana Wulansari, Widya Paramita, Basu Swastha Dharmmesta, Sahid Susilo Nugroho on 19 January 2026. Posted in Vol.26 No.3, 2025 International Journal of Business and SocietyVol. 26 No.3, 2025, 1005-1023 Full Paper