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  • Volume 26 No.2, 2025
  • EXPLORING ANTECEDENTS’ MODERATING AND MEDIATING EFFECTS ON THE PATHWAY FROM USERS’ INTRINSIC MOTIVATIONS TO VALUE CO-CREATION BEHAVIORS IN MOBILE BANKING SERVICE

EXPLORING ANTECEDENTS’ MODERATING AND MEDIATING EFFECTS ON THE PATHWAY FROM USERS’ INTRINSIC MOTIVATIONS TO VALUE CO-CREATION BEHAVIORS IN MOBILE BANKING SERVICE

International Journal of Business and Society
Vol. 26 No.2, 2025, 366-385

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