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  • BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

Written by Wenjie Li, Tat-Huei Cham, Yanyan Zhang, Ika Yanuarti Loebiantoro, Sanjar Mirzaliev on . Posted in Vol.26 No.1, 2025

International Journal of Business and Society
Vol. 26 No.1, 2025, 344-365

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