International Journal of Business and Society
Vol. 26 No.1, 2025, 211-233
MARKETING BOYCOTT MODEL IN INDONESIA: A STUDY USING SOCIAL IDENTITY AND PLANNED BEHAVIOR THEORIES
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- Written by: Shine Pintor Siolemba Patiro, Sri Yusriani, Kresno Agus Hendarto, Muji Gunarto
- Category: Vol.26 No.1, 2025
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