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  • Volume 26 No.1, 2025
  • MARKETING BOYCOTT MODEL IN INDONESIA: A STUDY USING SOCIAL IDENTITY AND PLANNED BEHAVIOR THEORIES

MARKETING BOYCOTT MODEL IN INDONESIA: A STUDY USING SOCIAL IDENTITY AND PLANNED BEHAVIOR THEORIES

Written by Shine Pintor Siolemba Patiro, Sri Yusriani, Kresno Agus Hendarto, Muji Gunarto on . Posted in Vol.26 No.1, 2025

International Journal of Business and Society
Vol. 26 No.1, 2025, 211-233

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