WHY GO THE EXTRA MILE FOR APPLE? A DIVE INTO BRAND LOVE AND BRAND JEALOUSY

Written by Ferry Tema Atmaja, Lizar Alfansi, Rauda Maharani Putri, Revanth Kumar Guttena on . Posted in Vol.26 No.1, 2025

International Journal of Business and Society
Vol. 26 No.1, 2025, 117-134

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