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  • The Role Of Hedonic Motivation In Social Commerce Toward Consumer Purchase Intention

The Role Of Hedonic Motivation In Social Commerce Toward Consumer Purchase Intention

Written by Kumaresan Kumaran, Janifer Lunyai, Nordiana Binti Ahmad Nordin on . Posted in Vol.25 No.2, 2024

International Journal of Business and Society
Vol. 25 No.2, 2024, 592-612

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