International Journal of Business and Society
Vol. 22 No. 1, 2021, 346-364
What Do Consumers Like to See in a Cause-Related Marketing Campaign Board?
- Details
- Written by: Kay-Tze Hong, Siew-Imm Ng, Raja Nerina Raja Yusof, & Shivee Ranjanee Kaliappan
- Category: Vol.22 No.1, 2021
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