Marketing and Its Impact on Service Quality in the Healthcare Industry of Pakistan Written by Saqib Mehmood, Muhammad Umer, Muhammad Mohsin Zahid, Ahsen Maqsoom on 03 August 2022. Posted in Vol.23 No.2, 2022 International Journal of Business and SocietyVol. 23 No.2, 2022, 1267-1285 Full Paper