Unraveling Determinants of Webrooming Behavior: A Qualitative Inquiry Written by Eugene Cheng-Xi Aw , Norazlyn Kamal Basha, Siew-Imm Ng, Jo-Ann Ho on 10 December 2021. Posted in Vol.22 No.3, 2021 International Journal of Business and SocietyVol. 22 No.3, 2021, 1550-1568 Full Paper