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  • We “Meme” Business: Exploring Malaysian Youths’ Interpretation of Internet Memes in Social Media Marketing

We “Meme” Business: Exploring Malaysian Youths’ Interpretation of Internet Memes in Social Media Marketing

Written by Kee-Man Chuah, Yumni Musfirah Kahar and Looi-Chin Ch’ng on . Posted in Vol.21 No.2, 2020

International Journal of Business and Society
Vol. 21 No.2, 2020, 931-944

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