• Home
  • Volume 11-20
  • Volume 20 No.3, 2019
  • An Application of the Service Brand Verdict Model in the Evaluation of Japanese Household and Lifestyle Product Retail Brands

An Application of the Service Brand Verdict Model in the Evaluation of Japanese Household and Lifestyle Product Retail Brands

Written by Jasmine A. L. Yeap, T. Ramayah and Emily H. T. Yapp on . Posted in Vol.20 No.3, 2019

International Journal of Business and Society
Vol. 20 No.3, 2019, 984-1002

Full Paper