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  • Assessing Reflective Models in Marketing Research: A Comparison Between PLS and PLSc Estimates

Assessing Reflective Models in Marketing Research: A Comparison Between PLS and PLSc Estimates

Written by Jun-Hwa Cheah, Mumtaz Ali Memon, Francis Chuah, Hiram Ting and T. Ramayah on . Posted in Vol.19 No.1, 2018

International Journal of Business and Society
Vol. 19 No.1, 2018, 139-160

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