• Home
  • Volume 11-20
  • Volume 13 No.1, 2012
  • Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone

Brand Equity and Current Use as the New Horizon for Repurchase Intention of Smartphone

Written by Jamil Bojei and Wong Chee Hoo on . Posted in Vol.13 No.1, 2012

International Journal of Business and Society
Vol. 13 No. 1, 2012, 33 - 48

Full Paper