Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu Written by Chyong-Huey Tsen, Grace Phang, Haslinda Hasan and Merlyn Rita Buncha on 08 June 2016. Posted in Vol.7 No.2, 2006 International Journal of Business and SocietyVol.7 No.2, 2006, 40-54 Abstract