The Formation of Customer CSR Perceptions in the Banking Sector: The Role of Coherence, Altruism, Expertise and Trustworthiness

Written by Andrea Pérez and Ignacio Rodríguez del Bosque on . Posted in Vol.16 No.1, 2015

International Journal of Business and Society
Vol. 16 No. 1, 2015, 75 - 94

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