Influencing Factors of Facial Spa Treatment on Visit Intention: An Importance-Performance Matrix Analysis (IPMA) Approach

Written by Sook-Fern Yeo, Cheng-Ling Tan, Kah-Boon Lim and Elaine Lam on . Posted in Vol.21 No.3, 2020

International Journal of Business and Society
Vol. 21 No.3, 2020, 1087-1100

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