The Impact of Background Music on the Duration of Consumer Stay at Stores: An Empirical Study in Malaysia

Written by Keng-Lin Soh, K. Jayaraman, Li-Peng Choo and Shayan Kiumarsi on . Posted in Vol.16 No.2, 2015

International Journal of Business and Society
Vol. 16 No. 2, 2015, 247 - 260

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